As in every markets , the commercials are the best way to sell products , above all if they have been created for the tv , and these kind of advertising affect the mind of the people more than you can imagine .
Normally you run to buy the most commercialized brand , because is fashion and famous , because everybody follow this product due to lack of good knowledge also .
If we speak about foreigners markets , it can be because in addition to the lack of knowledge there is also lack of selections and most of the time is because just the bigger companies have the possibility to commercialize theirs brands and , as you can understand and also know , the food or beverage has not the same taste as if it was bought in the country of origin . But , more important , 50% of the time is because the product inside is just of average quality .
So , how can you understand whether the wine is good or not ? And whether the price is right or not ?
There are some rules to follow , since you can’t know , as consumer , whether the importers or distributors , wholesalers and ho.re.ca. channel ( bar , restaurant , hotel ) have stocked and handled the wines in the right way( the handling and storage procedures can affect the products really a lot )
First : know what do you wanna buy . Do not know just if the wine is white or red, because it would be like if you bought a car knowing whether it is goes with gasoline or diesel only , but you must know the producer and the region where this product comes from . For do this , we can go to the second point :
Understand the wine label .
This is the business card of the wine . Above all the back label. You can find all the information you need , the type of wine , the producer , the bottler , and in case of imported wine , the name of the importers and also of the distributors.
Therefore , to be sure of the quality , check that the name of the bottler and the producer is the same so produced in the country of origin . In case of imported product , should be better that the importer and distributor is the same to avoid numerous handling and different places of storage . In this case the product is less affected at temperature’s changing .
Into the label is also written the wine’s classification ( also in the back label ) , which depends from country to country , and higher it is higher is the price also . To understand this point , check out my wine knowledge’s page with the classifications of the most important country of wine’s production .
Third :the price
I told you before that higher is the classification higher is the price : it is not always like this . Due to poor knowledge , you can find also high price in the normal wine , vins de table or Igt or vino de Mesa . I mean , high price compared to the quality . It is extremely difficult now give you an example because any country has different alcoholic taxes therefor the final price is never the same . But , if you know the products , of course you may have an idea also on the price and the quality . Keep in mind that an high price doesn’t means also high quality .
Fourth : the brand
If you wanna be cool , purchase a famous brand to impress the others , if you wanna drink well , purchase correctly .
Try the get information , try out new labels and producers , do not stop your eyes in front of the packaging but also check out what there is inside .
I don’t wanna tell you the name , but just to give you an example , I can’t drink neither half of a glass of champagne produced form a famous brand because the taste is really embarrassing but actually I see around people buying these expensive bottles just because is cool . Man , instead to spend 90 100 euros you can rather spend 30 euro and find out really a good champagne without have headache the day after .
There are a lot of gold nuggets around you .
Last thing I wanna mark is to select only bottles with the deep green glass . Why ? This glass protect the wine from solar light and ultra violet rays which can affect the molecular composition of the product as well as the color and it may be spoiled .
Normally the bottles are contained inside a cartoon box , so this problem may happens on the stores or shelves of malls , supermarkets , wine bar , and also in the fridge of restaurants ( if they are display fridge ) . It happened to me so , I am pretty sure on what I am saying .
Sadly , out from the country of origin , the prices are out of control and as I saw there is not a real control over them .
Anyway , keep in mind this information , because you can safe not just your money but also your Health . Be aware when you find out a price too cheap , because you are never sure what you have inside in this case .
Last tip : for a winery which produces good wine , the cost of the production for one bottle is never less than 2 euro . The minimum price , I mean.
